Be Curious.
Be Innovative.
Be Credible.
Revolutionizing companies committed to health, nutrition, and environmental sustainability with a strategic and collaborative approach.
Greg Horn
Leadership
Greg Horn is a visionary innovator and trusted advisor in the nutrition industry, dedicated to enhancing health through evidence-based products and solutions. With four decades of experience, Greg has revolutionized companies committed to health, nutrition, and environmental sustainability. He currently serves as Managing Director and Partner at William Hood & Company, a leading boutique investment bank focused on healthy living. Additionally, as founder and CEO of Specialty Nutrition Consulting, Greg provides non-financial strategic business advice on commercializing nutrition innovation.
Let's Build Something Together! Invite Greg Horn to speak at your next event and benefit from his visionary insights and inspiring stories
Be Curious
Greg Horn teamed up with Steve Allen, Tom Aarts, Grant Ferrier and Mike Dovbish to launch the ecosystem of NCN. This pioneering events company brings together industry innovators seeking funding and sources of capital from venture capital, private equity, and strategic investment firms.
Be Innovative
Under Greg’s formulation guidance, CELSIUS is free of preservatives, aspartame, high fructose corn syrup, artificial flavors or colors, very low in sodium and certified non-GMO. Most importantly, CELSIUS is proven to work in multiple human clinical trials, unique in the crowded energy drink category.
Be Credible
During his tenure at GNC as CEO, Greg Horn played a crucial role in the success of the Dietary Supplement Health and Education Act (DSHEA) of 1994, which established for the first time clear regulations for dietary supplements. In 1993, facing a significant threat from the FDA’s potential bans on supplements, Greg collaborated with Loren Israelsen of UNPA and an industry-wide team of experts to lay the groundwork for the industry’s lobbying and regulatory strategy.
Greg Horn’s Living Well Publications
Living Green
A Practical Guide to Simple Sustainability
“Living Green,” is a transformative book by Greg Horn that blends his professional expertise with his personal journey towards wellness. Inspired by his own battle with Multiple Chemical Sensitivity, also known as “Sick Building Syndrome,” Greg embarked on a quest to find solutions for a less toxic, more eco-friendly life. This optimistic exploration led to the creation of “Living Green,” an instant bestseller that continues to resonate with thousands of people seeking a healthier lifestyle. With more than 155,000 copies sold before the era of widespread online book sales, Greg’s work continues to inspire individuals to prioritize environmental sustainability and well-being in their daily lives.
Living Well
Six Pillars for Living Your Best Life
Greg Horn’s second book, “Living Well,” is a comprehensive guide that distills the latest scientific research into actionable insights for optimal health. Building on the success of his first bestseller, “Living Green,” this book offers a holistic approach to wellness through six key pillars: Thinking Well, Eating Well, Moving Well, Sleeping Well, Hosting Well, and Staying Well. By bridging the gap between science and practical application, “Living Well” empowers readers to enhance their well-being and live their best lives.
Living Longer
The Art and Science of Expanding Healthspan
Greg Horn’s forthcoming book, “Living Longer,” is set to revolutionize the way we approach aging and health. Exploring the concept of healthspan versus lifespan, this book will provide current insights on how to make the most of your later years. By focusing on habits to cultivate and break in your 30s, 40s, and 50s, Greg will show readers how to achieve optimal health in their 60s, 70s, 80s, and beyond. Currently in the research phase, Greg is conducting first-hand interviews and gathering the latest scientific findings to ensure that “Living Longer” offers the most cutting-edge information available.
For those interested in contributing new insights on aging well and healthspan research, Greg welcomes you to reach out and be a part of this groundbreaking book project.