“Greg Horn is a visionary and innovator, bringing a rare blend of nutritional science knowledge, consumer insights and creativity into the world of health and nutrition. His strong commitment and passion on proving that nutrition products have a real benefit has put a lasting foundation under the Celsius® formula.”

John Fieldly, CEO, Celsius Holdings, Inc.

“Greg’s contributions to the vitamin industry are immeasurable. He is a collaborative and thoughtful contributor to projects, consistently adding value with his approach and insights. Greg is an invaluable resource and team member.”

Jill Staib, Co-Founder, William Hood & Company

“Greg has cultivated a reputation for unparalleled collaboration, deep insights, and groundbreaking innovation. His expertise has consistently transformed challenges into opportunities and delivered tailored feedback to drive a more robust solution.”

Alan Hahn, Co-Founder & Executive Chairman, MycoTechnology, Inc.

“Greg’s business acumen, foresight of future trends and science-based innovation has resulted in some of the most popular and efficacious nutraceuticals available around the world.”

David Mastroianni, Principal, Natural Growth, LLC, former President, Schiff Vitamins and Unicity International

“Working with Greg Horn on numerous patented technologies in the nutraceutical space has been a true pleasure. Greg is a trailblazer in the wellness industry, seamlessly integrating insights, innovations, and collaborations to create transformative, industry-wide successes.”

Sarah Morgan, MS, former Founder & CEO of Even Health

“Greg's approach to health and nutrition as an innovator, combined with his visionary leadership and marketing genius, has driven success across all his ventures. What truly sets him apart as an industry leader is his unwavering commitment to scientific integrity and product efficacy. Greg is unparalleled in his ability to merge nutritional expertise with effective marketing strategies.”

Jeffrey R. Stout, PhD, FNSCA, FISSN, FNAK

“Greg possesses a rare blend of strategic acumen and creative vision. His ability to analyze larger market trends and craft strategies that align with our business goals has quickly enhanced our competitive edge. Greg has regularly set the standard for innovation in our industry. He’s a wonderful partner, mentor, and friend, and I would highly recommend him to any individual, organization, or fund looking to move their business to another echelon.”

Nate Frazier, Executive Chairman, President, COO, Mōdere

“Greg’s deep understanding of consumer and industry insights, coupled with an appreciation of transformational technologies and science enables companies to develop winning product and innovation strategies to prosper in the future. I highly recommend Greg to any leader in our industry who is seeking to challenge and improve their thinking about key decisions that will impact the future of their companies or organizations.”

Jim Flatt, Co-founder & CEO, Brightseed, Inc.

“Greg is extremely insightful into all thing's nutrition. I collaborated closely with him during my time leading out Kerry's Global ProActive Health business unit. Greg supported me on developing a target list of acquisitions aligned to a scorecard of what we were looking for at the time. He really understood our strategy and provided exemplary value to our business. I wholeheartedly recommend Greg to any individual or enterprise looking to dig deeper into the B2B ingredients / nutrition.”

John Quilter, Founder & CEO, BiaQ, former Global ProActive Health Technology VP, Kerry

“Greg is the person who says what needs to be said, not always what people want to hear, and he does it in a way that respects everyone involved towards the overall goal.”

Helene Rutledge, President & CEO, Birthvue

“Greg’s business sense and our teamwork was instrumental in guiding us through those early ventures as teenage entrepreneurs. We were young, having fun, and building our future.”

Patrick Rhodriquez, Entrepreneur

“Greg is one of the most accomplished executives in the nutrition industry. His knowledge, energy and smarts are without peer.”

Steve Allen, Partner, Digitalis Ventures, Co-Founder, Nutrition Capital Network

“As our R&D and Innovation consultant at Country Life, Greg helped formulate innovative, clinically supported products such as our Gut Connection product line. He was an overall strategic thinker that collaborated with all of our cross functional teams and brought insights to the research and development team, regulatory, quality and marketing. The organization truly benefited from Greg’s expertise in the supplement natural industry.”

Donna Iannucci, Chief Marketing & Sales Officer Country Life

“Greg Horn has had a significant and impressive impact with every business he has touched. He is one the most important thought leaders in the dietary supplement and nutraceutical industry. Greg brings an unparalleled depth of knowledge to each project, ranging from strategic insights to operating excellence, that provides value-add businesses and fuels growth. Whether innovating, refreshing brand and marketing positions, operating businesses and positioning clinical differentiation, there is no one more effective than Greg.”

John P. Troup, Ph.D., Chief Science & Education Officer, Blueroot Health™, former Vice President Scientific Affairs, GNC

“Greg Horn brings a wealth of knowledge and experience to the table, which he applies in a committed and collaborative manner that allows EyePromise to best innovate, prioritize, and maximize our opportunities.”

Andreas Wolf, President, EyePromise

“Greg has his finger on the pulse of innovation in nutrition. His expertise in recognizing real innovation and more importantly understanding its value and how it should be commercialized are why I've collaborated with him for many years.”

Frank Jaksch, CEO, Ayana Bio and Co-Founder & Chairman of the Board, ChromaDex

“Greg has decades of experience leading and advising companies in the natural products space. He is a true innovator who digs into, and understands, science-based solutions and how to drive value whether from CPG or B2B businesses.”

Michael Bush, Managing Partner, GrowthWays Partners; author, “Guardrailing”

“Greg has been a trusted advisor and confidante to both ChromaDex and me for many years. He has an excellent strategic perspective and the ability to execute. Plus, he knows theatrical production design too!”

Rob Fried, CEO, ChromaDex

“Greg’s unicorn skill is his ability to connect many dots and use his deep understanding of nutrition science to gain insights into both consumer and scientific trends, which almost allows him to predict the future, often by years.”

Tobe Cohen, EVP/President of Specialty Brands, Pharmavite

“Change and innovation are constant in nutrition and life sciences. Greg's ability to interpret insights from the consumer and market, along with predictive outcomes from emerging science, helped drive a clear strategy to commercial success. His leadership, collaboration and most importantly his respect and insights among peers proved invaluable in our journey from a start-up through acquisition by a leading multinational.”

Bruce Brown, President, Natreon & Head of Proactive Health, Kerry

“Greg is one of the most knowledgeable and connected individuals in the nutritional space. His experience and insights have been a very significant help to me over the years.”

Michael Satow, CEO & Co-founder, Bonafide Health

“Greg is the ultimate collaborator on a team. He works harder than everyone else, yet shares the accolades broadly.”

Michelle Barnes, Executive Director, Colorado Department of Human Services

“Greg is a pro. He is an exceptionally clear thinker who can adapt and understand many complex situations. He has vast experience and knowledge to pull from across many functional disciplines and has a proven ability to build a team around a project who knows and understands the mission and the message. His principles are top notch!”

Tim Richerson, former Owner Alan James Group; Former CEO, Interleukin Genetics; Former President, Rexall Sundown, Inc.

“Greg is an inspirational thought leader. He has a passion and energy that is truly contagious. His guidance and support as a board director has been invaluable.”

Paul Block, CEO, Merisant Corporation (makers of PureVia)

“Grace under pressure; herder of cats; implementer of big visions; smart and thoughtful; all describe Greg Horn, a man who gets it done and who you enjoy doing it with!”

Bonnie Reiss, former Secretary of Education, State of California; Regent, University of California

“There is an art to living in our challenged world…In my view, Greg Horn is the Consummate Living Artist of Our Times.”

Richard Rakowski, former President, American Healthways; Founder, Intersection, LLC

“Greg has a unique combination of intelligence, passion and discipline that turns ideas into businesses.”

Dr. Susan Trimbo, former Head of Research and Scientific Affairs, Royal Numico; former Chief Scientific Officer, General Nutrition Centers

“Greg Horn is the most effective person I know for turning brainstorms into reality. It's a joy to watch him spin straw into gold in business and communications - - and make everyone around him better in the process.”

Terry Tamminen, former Cabinet and EPA Secretary, State of California (Schwarzenegger administration); CEO, Leonardo DiCaprio Foundation

“Greg has broad experience and contacts in the health and wellness categories and a strong ability identify disruptive innovation opportunities. His knowledge, instincts and collaborative action oriented style has been instrumental in my ability to capitalize on first to market product launches that capture high margin, mass market opportunities.”

Wes Parris, CEO Lovate