Greg Horn’s ability to connect dots across his vast network makes him a valuable advisor for companies facing critical decisions.
Greg
Greg Horn is a visionary innovator and trusted advisor in the nutrition industry, dedicated to enhancing health through evidence-based products and solutions. With four decades of experience, Greg has revolutionized companies committed to health, nutrition, and environmental sustainability with a strategic and collaborative approach.
Greg Horn currently serves as Managing Director and Partner at William Hood & Company, a leading boutique investment bank focused on healthy living. Additionally, as founder and CEO of Specialty Nutrition Consulting, Greg provides non-financial strategic business advice on commercializing nutrition innovation.
Greg’s career includes operational, entrepreneurial and transactional leadership. GNC®’s revenue grew from $400 million to $1.5 billion during his 11-year career which included serving as president and CEO. He successfully led a two-year turnaround and brand reinvention at Garden of Life® as CEO, making it the top brand in the U.S. natural channel. Greg also chaired Royal Numico’s North American Executive Committee, managing $2.5 billion in sales across all channels of distribution. As co-founder of Nutrition Capital Network, Greg has been instrumental in identifying and mentoring groundbreaking nutrition companies seeking funding to grow and flourish.
Greg’s entrepreneurial intuition has driven him to create from scratch pioneering brands like GNC’s Mega Men®, Brand New Brands, Attune Foods, STRONG Research, and Celsius®, now valued at more than $20 billion. He has authored and co-authored 16 patent applications in therapeutic nutrition compositions and human health. As co-founder and/or CEO of evidence-based nutrition companies like Axcella Health, IncrEDIBLE Foods (now Foodberry) and Celsius Holdings, Inc., Greg has demonstrated insight and expertise at commercializing nutrition innovation. He was also instrumental in shaping dietary supplement regulations through the “Save Our Supplements” campaign, which led to the pivotal 1994 law creating the regulatory structure for the U.S. dietary supplements category in the form of the Dietary Supplement Health and Education Act (DSHEA).
Greg is committed to providing people with the knowledge and resources for healthier living. A respected speaker on health and sustainability, he authored the bestseller “Living Green” and “Living Well” and holds an MBA in Finance from UCLA’s Anderson School. Driven by curiosity and optimism, Greg cultivates innovation to inspire healthier and more sustainable lives.
Greg Horn’s Living Well Publications
Living Green
A Practical Guide to Simple Sustainability
“Living Green,” is a transformative book by Greg Horn that blends his professional expertise with his personal journey towards wellness. Inspired by his own battle with Multiple Chemical Sensitivity, also known as “Sick Building Syndrome,” Greg embarked on a quest to find solutions for a less toxic, more eco-friendly life. This optimistic exploration led to the creation of “Living Green,” an instant bestseller that continues to resonate with thousands of people seeking a healthier lifestyle. With more than 155,000 copies sold before the era of widespread online book sales, Greg’s work continues to inspire individuals to prioritize environmental sustainability and well-being in their daily lives.
Living Well
Six Pillars for Living Your Best Life
Greg Horn’s second book, “Living Well,” is a comprehensive guide that distills the latest scientific research into actionable insights for optimal health. Building on the success of his first bestseller, “Living Green,” this book offers a holistic approach to wellness through six key pillars: Thinking Well, Eating Well, Moving Well, Sleeping Well, Hosting Well, and Staying Well. By bridging the gap between science and practical application, “Living Well” empowers readers to enhance their well-being and live their best lives.
Living Longer
The Art and Science of Expanding Healthspan
Greg Horn’s forthcoming book, “Living Longer,” is set to revolutionize the way we approach aging and health. Exploring the concept of healthspan versus lifespan, this book will provide current insights on how to make the most of your later years. By focusing on habits to cultivate and break in your 30s, 40s, and 50s, Greg will show readers how to achieve optimal health in their 60s, 70s, 80s, and beyond. Currently in the research phase, Greg is conducting first-hand interviews and gathering the latest scientific findings to ensure that “Living Longer” offers the most cutting-edge information available.
For those interested in contributing new insights on aging well and healthspan research, Greg welcomes you to reach out and be a part of this groundbreaking book project.
Let’s collaborate! Invite Greg Horn to speak at your next event. Learn from his visionary insights and be inspired by his success stories.